akilah c thompson
international member base
Akilah is the CEO of I am B.E.A.U.T.Y. a non-profit organization that provides trauma-informed educational services and mental health counseling for girls and women around the world.
She’s also a motivational speaker using her gifts as an actor, model, singer, and fitness inspirator to further inspire, captivate, entertain and connect with her audiences.
I initially worked with Akilah on her personal ACT Inspires brand and then went on to create the logo, brand, and marketing materials for I am B.E.A.U.T.Y. which was initially targeted at teenage girls, was expanded to older women within the States, and then broke out to the Caribbean and Africa in under three years.
When Akilah asked me to design this logo, the idea was that this would be a one-off event. Just one thrown once a year but next year’s branding would be completely different. However, that one event turned into a whole brand and entire movement of events that would go beyond the confines of Long Island, NY. The original ‘i’ was hard for the young women to read since cursive is no longer taught in most schools.
Once I am B.E.A.U.T.Y. went beyond Long Island, NY Akilah wanted to be intentional with the branding reaching more than black girls, especially with NYC being so diverse. This later would prove to be a pivotal point.