Ashley and I have known each other for over twenty years. So when I went looking for someone to handle my company’s finances I asked her if she’d be willing to start her own business so that I’d have someone I trust to handle my company’s day to day figures.
I initially told Ashley I no longer do logos so she went with someone (and I hated it) so I was passively aggressive when I posted an idea I had for the logo on social media one day and she loved it. So she paid for the logo design and as her business grows I look forward to having her as a client.
Sometimes the first idea is the best idea sometimes it comes 10+ ideations later. This was one of the times where my first idea was loved.
I noticed that Ashley was posting her logo and content but various colors that were consistent so I quickly put together a tiny branding guide and post templates for her to use.