act inspires

Clients | ACT Inspires

Industry: public figure

Akilah C. Thompson

“ACT” aka Akilah C. Thompson is a motivational speaker, fitness inspirator, actor, model, singer, and writer.

January 2013, Akilah came to me, with a brand-new logo and a new website in the works. She was in need of branding materials. She has been with me since trusting me to showcase her talents and skills in the best way possible; as she grows so does her brand. It has been a pleasure working with her.

potential + research

In order to land speaking engagements, Akilah needed materials that would speak on her behalf without her being present.

continuity + evaluation

I was limited to what the printing company could and couldn’t do given the time frame she needed the first batch of materials. I was not aware of who she would use to print everything so I ended up altering the files to fit the printer’s needs.

form + presentation

I delivered print-ready documents for the printing company as well as a web-friendly version of the brochure for Akilah to send electronically to prospects looking to hire her for speaking engagements.

ACT Inspires Facebook Banner

strategy

Her brochure, letterhead, and business card all needed to be precursors to encourage people to visit her website. She would most likely be sending two or all three together and they all needed to provide a strong united front in look and flow. So I created them all at once. Not that they couldn’t be created separately and at different times but my mindset and why I created the design the way I did played a heavy party in the consistency in layout from piece to piece in her branding package.

ACT Inspires Print Material
ACT Inspires Letterhead
ACT Inspires Exterior of Brochure
ACT Inspires Business Cards
ACT Inspires Back of Letterhead
ACT Inspires Interior Brochure

website launch party

Her new website launched April 2013 and she needed the works for correspondence. I created invitations, the RSVP form, all social media plugs, the step and repeat for the celebration as well as the various emails that went out to her guests.

potential + research

In order to land speaking engagements, Akilah needed materials that would speak on her behalf without her being present.

continuity + evaluation

I was limited to what the printing company could and couldn’t do given the time frame she needed the first batch of materials. I was not aware of who she would use to print everything so I ended up altering the files to fit the printer’s needs.

form + presentation

I delivered print-ready documents for the printing company as well as a web-friendly version of the brochure for Akilah to send electronically to prospects looking to hire her for speaking engagements.

strategy

Luckily the brand centers around Akilah and what her talents are so I decided to use her face instead of the new logo she had just created for ACT Inspires to brand her celebration.

The plan was to start with her face to clue people in and then gradually reveal more information to them once they’ve associated the event with her face and other branding elements I had created for the initial save-the-dates and publicity information.

Launch Party Email Invitation
Step and Repeat
Launch Party RSVP Page
Print Invitation
Instagram Invitation

cd cover

While gearing up to launch her website Akilah also recorded a single “You Inspire Me” and asked me to create a cover for her to go with along it’s release. Check it out here.

You Inspire Me Cover

zumba

Upon obtaining her Zumba instructor license Akilah went on to hold various Zumba classes and needed flyers to help her promote her classes.

Zumba Class Flyer