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ACT Inspires

act inspires

Industry: public figure

Akilah C. Thompson

“ACT” aka Akilah C. Thompson is a motivational speaker, fitness inspirator, actor, model, singer, and writer.

January 2013, Akilah came to me, with a brand-new logo and a new website in the works. She was in need of branding materials. She has been with me since trusting me to showcase her talents and skills in the best way possible; as she grows so does her brand. It has been a pleasure working with her.

potential + research

In order to land speaking engagements, Akilah needed materials that would speak on her behalf without her being present.

continuity + evaluation

I was limited to what the printing company could and couldn’t do given the time frame she needed the first batch of materials. I was not aware of who she would use to print everything so I ended up altering the files to fit the printer’s needs.

form + presentation

I delivered print-ready documents for the printing company as well as a web-friendly version of the brochure for Akilah to send electronically to prospects looking to hire her for speaking engagements.

strategy

Her brochure, letterhead, and business card all needed to be precursors to encourage people to visit her website. She would most likely be sending two or all three together and they all needed to provide a strong united front in look and flow. So I created them all at once. Not that they couldn’t be created separately and at different times but my mindset and why I created the design the way I did played a heavy party in the consistency in layout from piece to piece in her branding package.

ACT Inspires Marketing Material
ACT Inspires Front of Letterhead
ACT Inspires Brochure Exterior
ACT Inspires Business Cards
ACT Inspires Back of Letterhead
ACT Inspires Brochure Interior

website launch party

Her new website launched April 2013 and she needed the works for correspondence. I created invitations, the RSVP form, all social media plugs, the step and repeat for the celebration as well as the various emails that went out to her guests.

potential + research

In order to land speaking engagements, Akilah needed materials that would speak on her behalf without her being present.

continuity + evaluation

I was limited to what the printing company could and couldn’t do given the time frame she needed the first batch of materials. I was not aware of who she would use to print everything so I ended up altering the files to fit the printer’s needs.

form + presentation

I delivered print-ready documents for the printing company as well as a web-friendly version of the brochure for Akilah to send electronically to prospects looking to hire her for speaking engagements.

strategy

Luckily the brand centers around Akilah and what her talents are so I decided to use her face instead of the new logo she had just created for ACT Inspires to brand her celebration.

The plan was to start with her face to clue people in and then gradually reveal more information to them once they’ve associated the event with her face and other branding elements I had created for the initial save-the-dates and publicity information.

Website Launch Party Email Invitation
Party Step and Repeat
Website Launch Party RSVP Page
Launch Party Invitation
Launch Party Instagram Invitation

cd cover

While gearing up to launch her website Akilah also recorded a single “You Inspire Me” and asked me to create a cover for her to go with along it’s release. Check it out here.

You Inspire Me Cover

zumba

Upon obtaining her Zumba instructor license Akilah went on to hold various Zumba classes and needed flyers to help her promote her classes.

Zumba Flyer

LaniLocks

lanilocks

Industry: Beauty

Owner : Shariak Marshall

Sharika aka Rika became my loctitian in late fall of 2019 when I had booked a consultation with another loctitian and she never showed. So I scrambled to find another loctitian and was blessed to find Rika. She installed my Sisterlocks® on Christmas Day 2019.

A year later she asked me to create a website. From there I talked to her about all the functionalities that could come with a web app. The site went live a few months later and the groundwork was laid for the next phase: a Business Portal™.

more coming soon

team conquest

team conquest

Industry: Fitness

Founder + Coach : Andre Sanders

Andre Sanders is Boxer and MMA Fighter. I started training with him in September 2020 and in March 2021 he reached out while I was abroad asking if I could revamp his site and add additional functionality so he could take on more virtual clients.

I started with a branding guide while I was out of the country from which he picked the style of photography he wanted and I found local photographer Justin Cain. Justin held a photoshoot once I came back to the states and went on from there.

more coming soon

The Wealth Builders

the wealth builders

Industry: Finance

CEO + Co-Founder: Tyquan Burney

The Wealth Builders is a black-owned and operated financial literacy educational organization. Empowering everyday individuals to achieve financial freedom by providing information covering credit, eCommerce, investing, trading, and real estate.

Olivia became a member of WB in March 2020 when they had a website full of content. Noticing that the educators and members could benefit from implementing an LMS (Learning Management System) she met with the CEO and pitched some ideas for improvement in April 2020.

virtual academy

research phase

One day a new member once again asked a question that was absolutely covered within one of the lessons. Wanting to be helpful but also annoyed I referenced the video they should watch and where to find it. It was something that happened often. Questions about where to find things, what order to watch the videos, when the next live webinar was happening. I had already been a member for at least a month and the questions were both stagnant and repetitive. How could we minimize the questions and allow the chat groups to be a place for new inquiries so that the educators could cover new content?

Credit Master Class Page
Member Dashboard

prototypes + analysis

For a few weeks, I tested out two different designs for the LMS. Gathering content from the educators, gaining access to videos, learning the structure of the business and how things are or aren’t run behind the scenes. Where processes were missing, I created some so the portal could be maintained.

The first LMS didn’t match with the mental modal of how the educators thought about the content they created and how it should relate to one another.

One educator had begun to curate courses within the trading pillar from all the recorded live webinars that had been uploaded to the website.

Seeing this happen naturally, I went on to created courses in other pillars in an order that made sense to me as a member, and I verified the order of videos with the educators within each pillar and then turned them into lessons: a video accompanied with a quiz with a prerequisite lesson.

building + strategy

The project took three months in total. As the LMS was being built out missing pages and functionality were identified. No one person within the organization knew where everything was, what was on the site and I had only been a member for a month when I started and wasn’t aware of all the content made available to WB members. I began to look at the wholistic experience from beginning to “end”. Anything that went beyond the initial scope of the project would have to be created later. Some of the major additions to the LMS included these pages:

Website Landing Page
Events Calendar
Educator view when review grades
Academy view on phone
Educator View creating a quiz

branding + marketing

At times my clients need supportive design services beyond building a Business Portal or website and WB was no exception. With the hosting of events, live webinars, and more I have taken some time to create the following:

Credit Member Package Promo Social Media Flyer
e Commerce Package Instagram Story Flyer
Trading Package Instagram Story Flyer
Real Estate Package Instagram Story
Catch Pips Throughout the Day Social Media Flyer
WB Swag Launch Announcement Flyer
WB Swag Bag social media post
Fall 2020 Apparel Collection
Fall 2020 Apparel Collection Photoshoot
Late Night Pip Drip Webinar Digital Flyer
2nd Annual Fall WB Conference announcement
June 2020 Contest Flyer
Money Making with Mateen Live Webinar Flyer
November Social Media Takeover Flyer
WB Swag Launch Social Media Post
WB Swag Logo Design
No Retest No Trade Journal Flyer
Paper Journals
Pips For Breakfast Coffee Mug
Executive SZN Off-Shoulder Long Sleeve
Wealth Builders QR Code Backpack
Trader Zip-up Hoodie Back
Trader Zip-Up Hoodie Hood Design
Trader Hoodie Front Design
WB Tagline Duffle Bag
WB Tagline Sports Bra
WB Tagline Leggings
WB Tagline Bomber Jacket
WBOE Snapback
Empower and Educate Deep V-Tee

Get A Business Portal™

If you’ve been in business for at least a year like The Wealth Builders and want to transform your basic website into a portal for you to run your business from, it’s time for us to chat and talk about your business needs and goals.